Xeric Tan is a dedicated composer, producer, and arranger whose journey through music is as eclectic as it is inspiring. His artistic foundation began at St. Scholastica's College as a violin major under the celebrated Dr. Gilopez Kabayao, where he developed a strong classical grounding early on.
His commitment to musical mastery led him abroad in 2012, teaching violin in Singapore and sharing his passion with young musicians. He later expanded his artistry in South Korea, studying K-Pop music production at Sejong University—where one of his original tracks was selected for presentation to a K-Pop group.
A Global Performer with Multi-Instrumental Mastery
In 2015, Xeric took center stage at Hong Kong Disneyland, performing as a guitarist, violinist, and pianist. This unique, immersive role strengthened his versatility and deepened his understanding of performance across genres and audiences.
Crafting Sound for the Country's Biggest Brands
Since joining LoudBox Studios in 2018, Xeric has become a cornerstone of the advertising music landscape. Known for blending creativity with technical precision, he has produced and arranged unforgettable soundtracks that elevate brand storytelling.
One of his standout works includes co-arranging DITO Telecommunity's "Galing DITO", a finalist at the 2022 4As Kidlat Awards—a testament to his craftsmanship and impact in the industry.
A Diverse Musical Repertoire
Xeric's body of work spans an impressive range of genres and influences:
- Emotional & Cinematic: Epic orchestral, inspirational
- Jazz: Big band, smooth jazz, fusion
- Pop: Mainstream, indie pop, K-Pop
- Classical: Baroque, Romantic, and contemporary classical
- Filipino Traditional: Kundiman, Harana
- Electronic: Chill/lo-fi, ambient electronica
- Latin & World Music: Reggaeton, salsa
Collaborations & Brand Contributions
On advertising projects, Xeric has worked with top Filipino artists such as SB19, BINI, Alamat, and Sarah Geronimo, and has created music for the country's leading brands, including McDonald's, Jollibee, Milo, Lazada, GCash, Nestlé, BDO, GOMO, Grab, Downy and more.
His approach to music production is rooted in curiosity and exploration—believing that creators should "listen widely and practice tirelessly."
Tools of the Trade
- DAWs & Software: Logic Pro X, Serum, Splice
- Creative Techniques: Building songs around rhythmic details that blossom into full melodies, experimenting with structure and sound layers
Xeric's unique blend of technique, creativity, and innovation makes him a transformative force in today's music landscape.
From Classical Prodigy to Brand Storyteller
From his classical beginnings to crafting soundscapes that define today's most recognizable brands, Xeric Tan stands as a testament to artistry, adaptability, and an unrelenting love for music.