Before technology took play in the music industry, songs would be produced with several instruments to make a song dynamic. The use of different kinds of instruments from strings to woodwinds, brass, and even the human voice – making music was a culmination of individuals creating a beautiful symphony.
Making music is quite different nowadays. You no longer need 10 pairs of hands to play 10 different kinds of instruments. In fact today, all these instruments can come from a single individual!
IJ Garcia is one of loudBox Studio’s long standing music team members. He has composed several award winning songs in the advertising industry. IJ Garcia is an example of one who can play over 100 instruments with just a single tool–his midi keyboard. With the use of softwares and applications such as Logic Pro X, his piano converts into a library of different instruments. With a simple plug to his computer, and a toggle of a button, IJ can make a smash-hit album.
IJ Garcia has been making music for over 20 years. There are two things to consider when making music; hardware and the software. When it comes to hardware, he makes use of his midi keyboard on a 61 key and a condensor microphone. But all of that hardware is nothing if not for a powerful software. IJ said, “There’s only one software that I use when it comes to recording, Logic Pro X. Been using Logic for almost 20 years.”
Within the software are various extensions and applications found in its library. A few of IJ’s favorites are, “ Omnisphere 2, Kontakt, Keyscape, Avenger, and Serum for instruments”
Most if not all of IJ’s music projects have been recognized by the advertising industry. A few of his favorite works done as a part of loudBox are, “Bear Brand’s ‘Laki Sa Tibay’, San Miguel Beer’s ‘Samaritan’, and our first single from my band Freestyle, ‘Maybe’” he said.
Technology definitely plays a big part in the music industry’s progress over the years. “No excuse not to learn nowadays. Everything is on YouTube and the internet.” IJ said. Any person with a passion of music has an entire library to read, listen, and watch anything as a resource to learn more. But with all these resources, IJ said that practice is also key. He reached many of his goals as a musician with his mind, his skill, and his keyboard. “Practice learning how to play the keyboard/piano well. Knowing how to play the keys is a big advantage.” The IJ Garcia we know today has become the talented and prodigious way he is all because of two things: his passion and his skill.