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The Hidden Power of “Songwriting on Steroids” in Modern Brand Communication When people think of advertising, they rarely think of songs . They think of visuals, taglines, campaign slogans, and maybe a clever voiceover. But in practice, original music—whether it’s a jingle, a three-second sting, or a 30-second brand anthem—is one of the most powerful communication tools a brand can wield. And the best of that music comes from one specific type of creative talent: Songwriters.

Being a full-time mom doesn’t limit Dories from being one of the best audio engineers in the Philippine music industry. For Dories, passion plays a big role in her life; whether it’s taking care of her family or refining the audio in nationally aired advertisements, Dories never falls short in giving her 110%. We asked Dories, “In three words, how would you describe your work?” Dories said, “Purple, Passion, and Waves.” Here at loudBox Studios, every audio engineer and music

The music industry is undoubtedly composed of incredibly talented and creative individuals, but did you know that less than 8% of them are women? Throughout history, it has been commonplace for men to dominate most, if not all, industries that generate a significant amount of revenue. It has also been more common for a man to take center stage while a woman stands by his side when it comes to success and recognition. However, this storyline does not apply to Corinne de San Jo

There is a big difference between being a talented musician and being a skilled one. Talent is a gift you’re born with, while skill is something shaped through time, practice, and effort. For Thyro , making music goes far beyond creating beats on software or playing a few chords on the piano. Music, to him, is a full creative process that always begins with a concept . “The concept then dictates what word choices, melody choices, chord choices I shall use,” he shares. For Thy

Before technology transformed the music industry, songs were created through the combined effort of multiple musicians. From strings and woodwinds to brass and even the human voice, music was once a full symphony of individuals working together to produce dynamic sound. Today, making music looks very different. You no longer need ten pairs of hands to play ten different instruments. In fact, one person can now create an entire orchestra on their own. One of those people is IJ

When it comes to all things audio, many only hear the final output. But have you ever stopped to ask yourself, “How did this all come together?”  Every soundtrack goes through several processes—from instrumentals and raw recordings to audio refinement and everything in between. The audio you hear on radio, television, YouTube, and Facebook ads sounds the way it does because of how it’s mastered and refined by an audio engineer. Here at loudBox Studios, Nioki Aquino  has graci

Great advertising music doesn’t happen in isolation. It’s born from conversation, trust, and shared creative energy . When people with different perspectives come together—creatives, composers, directors, and engineers—the work becomes richer, more dynamic, and more memorable. Understanding how each person’s contribution strengthens the whole inspires everyone to create better work. At its core, collaboration is simply people talking to people . And when done right, it leads

Great sound is critical for creating impactful advertising campaigns. Whether it’s a catchy jingle, a powerful voiceover, or a subtle soundscape, how your audio is mixed can make or break the final result. Yet, there’s a common misconception that mixing on bad or “crappy” speakers is the key to achieving mixes that translate well across all devices. In this article, we’ll explore why mixing environments are so important, clarify common misconceptions, and discuss how the righ

In the world of music and advertising, few talents shine as brightly as Justin Garcia  — a prolific composer and arranger whose blend of passion, discipline, and creativity has made a lasting impact on some of the country’s most memorable campaigns. A Solid Foundation in Musical Excellence Justin’s musical journey began at the Conservatory of Music at the University of Santo Tomas (UST) , where he majored in Music Education with a focus on percussion . His training exposed hi

Xeric Tan is a dedicated composer, producer, and arranger  whose journey through music is as eclectic as it is inspiring. His artistic foundation began at St. Scholastica’s College  as a violin major under the celebrated Dr. Gilopez Kabayao , where he developed a strong classical grounding early on. His commitment to musical mastery led him abroad in 2012, teaching violin in Singapore  and sharing his passion with young musicians. He later expanded his artistry in South Korea