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Great sound is critical for creating impactful advertising campaigns. Whether it’s a catchy jingle, a powerful voiceover, or a subtle soundscape, how your audio is mixed can make or break the final result. Yet, there’s a common misconception that mixing on bad or “crappy” speakers is the key to achieving mixes that translate well across all devices. In this article, we’ll explore why mixing environments are so important, clarify common misconceptions, and discuss how the righ

In the world of music and advertising, few talents shine as brightly as Justin Garcia  — a prolific composer and arranger whose blend of passion, discipline, and creativity has made a lasting impact on some of the country’s most memorable campaigns. A Solid Foundation in Musical Excellence Justin’s musical journey began at the Conservatory of Music at the University of Santo Tomas (UST) , where he majored in Music Education with a focus on percussion . His training exposed hi

Xeric Tan is a dedicated composer, producer, and arranger  whose journey through music is as eclectic as it is inspiring. His artistic foundation began at St. Scholastica’s College  as a violin major under the celebrated Dr. Gilopez Kabayao , where he developed a strong classical grounding early on. His commitment to musical mastery led him abroad in 2012, teaching violin in Singapore  and sharing his passion with young musicians. He later expanded his artistry in South Korea