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The Hidden Power of “Songwriting on Steroids” in Modern Brand Communication When people think of advertising, they rarely think of songs . They think of visuals, taglines, campaign slogans, and maybe a clever voiceover. But in practice, original music—whether it’s a jingle, a three-second sting, or a 30-second brand anthem—is one of the most powerful communication tools a brand can wield. And the best of that music comes from one specific type of creative talent: Songwriters.

Being a full-time mom doesn’t limit Dories from being one of the best audio engineers in the Philippine music industry. For Dories, passion plays a big role in her life; whether it’s taking care of her family or refining the audio in nationally aired advertisements, Dories never falls short in giving her 110%. We asked Dories, “In three words, how would you describe your work?” Dories said, “Purple, Passion, and Waves.” Here at loudBox Studios, every audio engineer and music

The music industry is undoubtedly composed of incredibly talented and creative individuals, but did you know that less than 8% of them are women? Throughout history, it has been commonplace for men to dominate most, if not all, industries that generate a significant amount of revenue. It has also been more common for a man to take center stage while a woman stands by his side when it comes to success and recognition. However, this storyline does not apply to Corinne de San Jo

There is a big difference between being a talented musician and being a skilled one. Talent is a gift you’re born with, while skill is something shaped through time, practice, and effort. For Thyro , making music goes far beyond creating beats on software or playing a few chords on the piano. Music, to him, is a full creative process that always begins with a concept . “The concept then dictates what word choices, melody choices, chord choices I shall use,” he shares. For Thy