The Sound of Success: How Xeric Tan Shapes the Sonic Identity of Iconic Brands

loudBox Studios
6 days ago
3 min read

Xeric Tan is a dedicated composer, producer, and arranger whose journey through music is as eclectic as it is inspiring. His artistic foundation began at St. Scholastica’s College as a violin major under the celebrated Dr. Gilopez Kabayao, where he developed a strong classical grounding early on.

His commitment to musical mastery led him abroad in 2012, teaching violin in Singapore and sharing his passion with young musicians. He later expanded his artistry in South Korea, studying K-Pop music production at Sejong University—where one of his original tracks was selected for presentation to a K-Pop group.

A Global Performer with Multi-Instrumental Mastery

In 2015, Xeric took center stage at Hong Kong Disneyland, performing as a guitarist, violinist, and pianist. This unique, immersive role strengthened his versatility and deepened his understanding of performance across genres and audiences.

Crafting Sound for the Country’s Biggest Brands

Since joining LoudBox Studios in 2018, Xeric has become a cornerstone of the advertising music landscape. Known for blending creativity with technical precision, he has produced and arranged unforgettable soundtracks that elevate brand storytelling.

One of his standout works includes co-arranging DITO Telecommunity’s “Galing DITO”, a finalist at the 2022 4As Kidlat Awards—a testament to his craftsmanship and impact in the industry.

A Diverse Musical Repertoire

Xeric’s body of work spans an impressive range of genres and influences:

Emotional & Cinematic: Epic orchestral, inspirational
Jazz: Big band, smooth jazz, fusion
Pop: Mainstream, indie pop, K-Pop
Classical: Baroque, Romantic, and contemporary classical
Filipino Traditional: Kundiman, Harana
Electronic: Chill/lo-fi, ambient electronica
Latin & World Music: Reggaeton, salsa

Collaborations & Brand Contributions

Xeric has collaborated with top Filipino artists such as:

SB19, BINI, Alamat, Sarah Geronimo

And has created music for the country’s leading brands, including:

McDonald's, Jollibee, Milo, Lazada, GCash, Nestlé, BDO, GOMO, Grab, Downy and more.

His approach to music production is rooted in curiosity and exploration—believing that creators should “listen widely and practice tirelessly.”

Tools of the Trade

DAWs & Software: Logic Pro X, Serum, Splice
Creative Techniques: Building songs around rhythmic details that blossom into full melodies, experimenting with structure and sound layers

Xeric’s unique blend of technique, creativity, and innovation makes him a transformative force in today’s music landscape.

Top 30 Works by Xeric Tan

Here are some of the standout campaigns and compositions that define Xeric’s signature sound:

All Day, May McSavers Sulit-Busog Meals!
Tara, Summer Na. I-GCash Mo!
DITO sa Puso Ko | DITO Telecommunity
Galing DITO Music Video | DITO Telecommunity (#GalingDITO)
Mimiyuuuh & SB19 – #NasaLazadaYan
We Wish You a Merry GCash!
Let’s Fly Every Juan!
BDO is Alden’s Ideal Partner
BEAR BRAND Batang Matibay 2020 Awards | Myco
Swap GBs on ’Mo Creds, Fam!
Mabuhay ang Pusong Pinoy!
Ya Ready to Go for Mo?
BEAR BRAND Batang Matibay 2019 Awards | Pauline
Alaska “Nakanamnam” Music Video
GOMO Roam! | Flying Somewhere?
Nadine Got GOMO
I Choose Mojito – Full Song
Dutch Mill ProYo x Nadine – #ProEveryBODY
Chicken McDo? NICE!
Jollibee Cheesy Yumburger
Get ’Mo Than Data | GOMO
Grab – #SummerPigilToGigil
KGGL Nation
Chicken McDo – 356,944 views
Ready for School? MILO!
Downy Garden Bloom (2023–2024)
Sue Ramirez – GSM Blue 2021
Sunsilk Anti-Dandruff – Shake & Slide
Alaska Crema x Alex Gonzaga
San Mig Hard Seltzer Playmix – “Mix 4: Strawberry Yo!”

From Classical Prodigy to Brand Storyteller

From his classical beginnings to crafting soundscapes that define today’s most recognizable brands, Xeric Tan stands as a testament to artistry, adaptability, and an unrelenting love for music.